The health and wellness industry is growing and can benefit from digital commerce-led experiences. The opportunities are vast, whether building know-like trust through a comprehensive website or implementing a customer support platform.
Consumers are increasingly looking for ways to stay healthy and avoid illnesses. This shift from reactive to preventative care reshapes everything from fortified foods to fitness equipment.
Convenience
Consumers always look for health and wellness products, whether a new yoga mat or a supplement for weight loss. With online retailers offering a wide selection, competitive prices, and easy comparison shopping, it’s no wonder why health and wellness products have become one of the fastest-growing sectors in eCommerce.
As a result, the health and wellness industry has become a hotbed for new trends in consumer products. For example, more shoppers seek organic, vegan, and low-carb products. This means that it’s essential for brands to ensure that their products have accurate, granular attribute data so they are surfaced to consumers when they search for these attributes.
Many health and wellness brands have also discovered that a healthy dose of UGC (user-generated content) goes a long way. 86% of millennials trust user-generated content when buying. So, to boost customer engagement and retention, consider incorporating a loyalty program into your online experience. Their partners can help with that – providing flexible packaging solutions and fast processing that fit your brand’s unique style.
Wider Selection
For consumers pursuing a wellness regimen, finding products that meet their needs can be challenging. However, online retailers have a wide selection of health and wellness products. This includes private label brands, which are increasingly popular among health-conscious shoppers as they provide a good value proposition.
Many online retailers, such as Vitacost, offer personalization to help consumers narrow their choices and make healthier decisions. Brands use quiz-based personalization to recommend product options based on how customers answer questions about themselves. Meanwhile, some blur the line between nutrition, health, and appearance with personalized vitamins that can improve mood, skin, hair, and other physical characteristics.
These trends create a substantial opportunity for online retailers to capitalize on consumer demand for health and wellness products by selling them in their online stores. One way to do this is by partnering with a dropshipping supplier to handle the inventory and fulfillment of orders for you. This is a low-risk business model that requires no upfront investment in stock.
Competitive Prices
Online retailers often offer competitive prices because of the lower costs of operating a business online. In addition, they can leverage economies of scale to offer discounts and other promotional deals that would be difficult or impossible to replicate in a brick-and-mortar setting.
Ultimately, a company’s pricing strategy can significantly impact its short- and long-term business. To optimize their pricing strategies, companies must understand the pricing trends in their market and stay current with changes as they occur. This can be accomplished through competitive pricing analysis.
The basic definition of competitive pricing involves strategically selecting price points that are below, equal to, or above competitors’ prices in the market. Companies offering similar products or services commonly use this pricing model to establish brand reputation and gain a foothold in the market.
Easy Comparison Shopping
In a retail market where consumers can easily compare prices for anything, they are willing to do the same regarding health and wellness products. Many will use price comparison shopping sites to find the best deal and help them make a purchase decision. These shoppers tend to have high intent to purchase, making them an excellent audience for ecommerce merchants to target with targeted marketing campaigns.
Online retailers also make it easy for consumers to compare the effectiveness of a product by providing helpful information like customer reviews and expert recommendations. This helps them determine the best outcome for them and their specific needs.
Despite the growth in the wellness industry, some consumers still prefer to shop for these items in physical stores. They often find brick-and-mortar stores better for purchasing fresh foods and other perishable items. Shoppers can also find a broader range of selections in physical stores, which may appeal to them. Regardless, most consumers see the value in online and brick-and-mortar shopping for these items.
Expert Recommendations
Whether looking for shoes to ease plantar fasciitis or creams to tame eczema, the right product can make all the difference. That’s why online retailers offer a wide range of products to help shoppers stay healthy and fit.
Many DTC health and wellness brands use influencer marketing strategies to boost their brand awareness and sales.
The shopper experience is essential for all eCommerce purchases, but it’s especially critical when shopping for wellness products and services. Consumers reach out to wellness brands with specific goals and expect a clear understanding of how the product will help them meet them.
To build trust, online retailers can provide detailed ingredient listings and transparent information about how the product is made. They can also feature reviews from customers who have used the product and describe their accomplishments and how safe the product is for them.
